We've been on both sides of the table — building SaaS products and buying them. And if there's one thing we've learned, it's this: switching software can be deceptively hard.

In some categories, migrations are simple. But in others, moving from one product to another takes months of planning, coordination, and engineering effort. Many businesses try to reduce this friction by building importers or offering setup support. But these solutions only go as far as their competitor's public APIs allow — which, more often than not, isn't far enough.

Beena takes a different approach. We've built infrastructure that works outside the limits of APIs. If a customer can access something in their account, Beena can extract and transfer it — no matter what software they're coming from. That means new users can try your product without blockers, experience real value fast, and switch over in hours, not weeks.

Our goal is simple: make switching software feel effortless. And we believe Beena can set the standard for how that gets done.